I was a copywriter soul in an Architect suit.
After finishing Bucharest Architecture University + one year of Art University Master's degree, I realized that my constant interest and obsession for advertising would better turn into a job sooner rather than later. Best.Decision.Ever
2021 - AdAge Agency of the year - Publicis Milano
2018 - Future Leaders Programme by Creative Equals
2017 - Part of Top 6 Romanian Creatives to set the tone for 2017
2016 - Copywriter of the year
2024 - Azerbaijan Young Lions
2021 - IAB South Africa - Decoding Digital
2021 - Bucharest Fashion Film Festival - Underdogs - Low budgets good ads
2021 - Femme Lead Pocsats: The Path To Cannes Lions
2020 - Cannes Lions See It Be It: Are Mentorships Forever?
2020 - RARE GLOBAL: One Year No Shopping
2020 - Slovenian Advertising Festival: There's more to advertising than hustle. But not much more
2019 - Young Cannes Lions Georgia: Love what you hate about your country
2017 - Latvian Art Directors Club - AWARDS: What's the deal with Gender Equality
2017 - ADVICE Students Romania: Lady Steps: What's the deal with Gender Equality
2016 - ADC Latvia Seminar: Love what you hate about your Country
2016 - National Congress of Communication Students Romania: Everything is awesome
2024 - D&AD - Digital & Social
2023 - D&AD - Experiential
2023 - ONE SHOW - Print & OOH
2022 - Golden Drum - One Channel Jury
2022 - Young Cannes Lions - Digital Craft
2022 - D&AD - Experiential Jury
2022 - ANDYs GLOBAL
2022 - ANDYs - Europe
2022 - ADC GLOBAL - Advertising Jury
2021 - EUROBEST - Young Creative Awards
2021 - CANNES LIONS - Digital Craft
2021 - NEW YORK FESTIVALS - EXECUTIVE JURY
2021 - ONE SHOW - Social Media
2021 - DUBAI LYNX - Promo and Activation
2021 - CLIO - Fashion and Beauty
2020 - YOUNG CANNES LIONS
2019 - CLIO AWARDS - Digital, Mobile & Social Media
2018 - AD Stars Asia - Film
2018 - NY Festival - PR
2017 - Webby Awards - Advertising Media, Social, PR
2017 - Latvian Art Directors Club - ADWARDS
2017 - Kyiv International Advertising Festival - Film & Radio
2016 - NY Festivals - Print
2024
Cannes LIONS - Bronze - Innovation - Vanishing e-mails
Cannes LIONS - Gold - Direct - 150 years of Whateverken
Cannes LIONS - Silver - Direct - 150 years of Whateverken
Cannes LIONS - Bronze - Creative Strategy - 150 years of Whateverken
Cannes LIONS - Silver - Luxury and lifestyle - Bottega for Bottegas
Clio - Gold - PR - The Mammoth Meatball
Clio - Silver - Innovation - The Mammoth Meatball
LIA - Gold - Creative strategy - 150 years of Whateverken
LIA - Silver - Ambient and activation - 150 years of Whateverken
LIA - Bronze - Ambient and activation - 150 years of Whateverken
LIA - Bronze x 3 - Integration - 150 years of Whateverken
Golden Drum - Grand Prix Omnichannel - 150 years of Whateverken
2023
Cannes LIONS - Bronze - PR - The Mammoth Meatball
LIA - GRAND LIA - Non-traditional - The Mammoth Meatball
LIA - Gold - Non-traditional - The Mammoth Meatball
LIA - Silver - Transformative business impact - The Mammoth Meatball
LIA - Bronze - Creativity in PR - The Mammoth Meatball
2022
Golden Drum - Best of Genius Loci
Golden Drum Gold - Omni Channel
Golden Drum bronze - Single channel
CANNES LIONS silver - Brand Experience
CANNES LIONS silver - Brand Experience
CLIO Gold - Fashion and beauty
2021
ADCI bronze - Film
CANNES LIONS silver - Entertainment lions for sport
CANNES LIONS silver - OOH
CANNES LIONS bronze - OOH
D&AD merit - Branding Activations
One Show merit - OOH
Eurobest Silver - Design
Eurobest Bronze - OOH
ADCI Gold - Experiential Branded Spaces - Design
ADCI Silver - Retail & Environmental - Design
Clio Fashion and Beauty - Silver
2020
D&AD WOOD Pencil - Direct
D&AD WOOD Pencil - Digital
ONE SHOW Gold - Film
ONE SHOW Bronze - Interactive and online
ONE SHOW Merit - Interactive and online
ONE SHOW Merit - Direct Marketing
2019
CANNES LIONS Gold - Social and Influencer - Social Film Series
CANNES LIONS Silver - Social and Influencer - Retail
CANNES LIONS Silver - Social and Influencer - Social business & Commerce
CANNES LION Silver - Brand Experience & Activation - Loyalty programs
CLIO Awards Gold - Direct - Social Media
CLIO Awards Gold - Print - Product/Service
CLIO Awards Silver - Fashion & Beauty - Product
D&AD WOOD - Press & Outdoor
New York Festivals Silver - Film
2018
CANNES LIONS Finalist - Media
Webby Honoree - Film & Video (Branded)
2017
Golden Drum Silver - Direct
FIBRA Awards Silver - DIGITAL - Web
FIBRA Awards Silver - Creative Use of Media
FIBRA Awards Bronze - Shopper Experience
FIBRA Awards Bronze - Use Of New Media for Direct Marketing
2016
CANNES LIONS Silver - Creative Data
CANNES LIONS Bronze - Media
CANNES LIONS Bronze - PR
CANNES LIONS Bronze - Promo and Activation
Eurobest Silver - Creative Data
Golden Drum Gold - Direct
Golden Drum Gold - Media
Golden Drum Gold - Design
Golde Drum Silver - Activation
Golden Drum Silver - OOH
Adweek Awards - Media Plan Of The Year
IAB Mixx Awards Bronze
COPYWRITER OF THE YEAR @ FIBRA AWARDS
FIBRA Awards Gold - Branded Apps
FIBRA Awards Gold - Social Media
FIBRA Awards Gold - Special Projects
FIBRA Awards Bronze - Media Relations
FIBRA Awards Silver - Brand Activation
FIBRA Awards Gold - Product Design
FIBRA Awards GRAND PRIX - Product Design
FAB Awards Gold
FAB Awards Grand Prix
Internetics Gold - Mobile Campaigns
Internetics Gold - Social Media Special Mechanics
Internetics Gold - Social Media Mechanics
Internetics Silver - Interactive Campaigns
2015
CANNES LIONS Finalist x 3
Eurobest Gold - PR
Eurobest Silver - Media
Creativity Awards Gold
Golden Drum Silver - Promo
Golden Drum Silver - PR
Golden Drum Silver - Media
2014
CANNES LIONS Finalist x 2
Internetics Gold - Mobile apps
Internetics Gold - Interactive campaigns
Internetics Gold - Interactive campaigns
August 2022 - Present
Chief Creative Officer VML Amsterdam
April 2020 - May 2022
Global Creative Director LePub Milan
November 2018 - April 2020
Digital Creative Director LePub Milan
July 2017 - November 2018
Senior Copywriter Publicis UK
April 2015 - May 2017
Head of Copy MRM//McCann Bucharest
August 2013 - April 2015
Copywriter MRM//McCann Bucharest
2013
Copywriter Saatchi&Saatchi Bucharest
September 2011 - 2013
Jr Copywriter Mercury 360 Bucharest
Pitesti born, Bucharest made Copywriter
Snowboarder
Pancake enthusiast
Cannot wink
📸: @discobold
✉️: i.am.sandra.bold@gmail.com