Vanishing Emails is a proprietary marketing solution that significantly reduced CO2 emissions from electronic Customer Relationship Management (eCRM) campaigns by automating the deletion of expired promotional emails. This innovative system uses advanced algorithms to target unnecessary emails like holiday sales and limited time offers, which occupy excessive storage space. By minimizing stored data, it substantially cut energy demands and emissions.

2023 marked an important milestone in Heineken’s history: the brand's 150th anniversary. The perfect time to remind people of our history, celebrate our legacy and talk about the quality of our products. But Heineken is not in the beer business: it's in the business of good times. So when we discovered that people all over the world mistreated our brand by misspelling it, misusing it and mispronouncing it... we decided to celebrate our anniversary by giving people exactly what they wanted: 150 years of good times. One way or another.